Harley-Davidson, Inc.

HAR.DE

HAR.DEHarley-Davidson, Inc. DE flag

Deutsche Börse

21.13

EUR

-0.58

(-2.67%)

2.39EPS

8.84P/E

2.57BMarket Cap

Jul 23Next Earn

ISIN

US4128221086

Return %

Stock

S&P500

-32.17

12.04

-33.72

62.27

-9.43

98.03

Use logarithmic scale

	2012 Y	2013 Y	2014 Y	2015 Y	2016 Y	2017 Y	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	TTM
Revenue per Share	24.57	26.52	28.8	29.58	33.37	32.83	34.51	34.14	26.47	34.71	38.88	40.99	39.46	37.27
Basic EPS, GAAP	2.75	3.3	3.9	3.71	3.85	3.03	3.21	2.7	0.01	4.23	5.01	4.96	3.46	2.75
Free Cash Flow per Basic Share	3.53	4.39	5.3	5.43	6.54	5.84	7.28	5.53	7.69	6.35	3.71	5.3	8.09	8.58
Dividend per Share	0.62	0.84	1.1	1.23	1.4	1.46	1.48	1.51	0.44	0.6	0.63	0.68	0.69	0.7
Book Value per Share	32.19	35.31	39.12	44.23	7.45	9.36	12.13	13.98	8.4	11.99	16.84	21.79	26.37	27.85
Tangible Book Value per Share	11.13	13.39	13.32	8.81	10.39	10.36	10.34	11.01	10.75	16.15	19.18	22.35	23.52	24.23
Basic Weighted Avg Shares	227	222	216	203	180	172	166	157	153	154	148	142	131	128
Sales/Revenue/Turnover	5,581	5,900	6,229	5,995	5,996	5,647	5,717	5,362	4,054	5,336	5,755	5,836	5,187	4,786
Operating Margin (%)	18.43	19.55	20.57	19.28	17.45	15.62	14.11	10.97	3.45	15.43	15.8	13.35	8.03	6.56
Depreciation Expense	169	167	179	198	210	222	265	233	186	165	152	158	161	161
Net Income, GAAP	624	734	845	752	692	522	531	424	1	650	741	707	455	354
Effective Tax Rate (%)	35.11	34.13	34.19	34.6	32.4	39.6	22.6	24	- -	20.65	20.62	19.82	13.92	15.08
Profit Margin (%)	11.18	12.44	13.56	12.55	11.54	9.24	9.3	7.9	0.03	12.18	12.88	12.11	8.78	7.39
Working Capital	2,548	1,479	1,559	1,231	991	727	887	1,006	1,863	1,207	1,217	1,779	1,439	2,026
LT Debt	4,371	3,417	3,762	4,832	4,667	4,587	4,888	5,169	5,963	4,626	4,484	5,042	4,516	5,011
Total Equity	2,558	3,009	2,909	1,840	1,920	1,844	1,774	1,804	1,723	2,553	2,907	3,252	3,158	3,174
Return on Invested Capital (%)	8.41	9.52	10.08	8.8	8.09	6.05	6.91	4.83	- -	6.48	7.48	6.16	3.49	2.54
Return on Capital (%)	5.24	5.98	6.26	5.1	5.94	6.46	6.1	4.63	- -	7.06	8.43	7.52	4.73	3.62
Return on Common Equity (%)	8.83	9.68	10.35	8.63	13.43	35.39	29.37	20.15	0.07	41.53	34.19	25.26	13.86	10.26

Capital Structure

•

in mil. unless spec.

Working Capital

•

in mil. unless spec.

Growth Rates

FRC

•

in mil. unless spec.

(avg. rate of change)	10 years	5 years	1 year
Sales/Revenue/Turnover	-0.91%	1.07%	-11.13%
Net Income, GAAP	4,979.1%	9,970.6%	-35.56%
Free Cash Flow	3.35%	10.65%	40.93%
Total Cash Common Dividend	-3.69%	-7.33%	-5.28%
Total Equity	2.81%	13.31%	-2.88%

Growth Rates

•

in mil. unless spec.

Quarterly Revenue

•

in mil. unless spec.

Quarterly Earnings Per Share

•

in mil. unless spec.

Quarterly Dividends Per Share

•

in mil. unless spec.

Company Description

CEO: Jochen Zeitz
Full Time Employees: 5,900
Sector: Consumer Cyclical
Industry: Auto - Recreational Vehicles
Address: 3700 West Juneau Avenue Milwaukee WI United States of America 53208
IPO Date: Jan 26, 2000
Website: harley-davidson.com
Similar Companies: MasterCraft Boat Holdings, Inc. (MCFT)
Vietnam Manufacturing and Export Processing (Holdings) Limited (9110.TW)
Daiwa Cycle Co.,Ltd. (5888.T)
Facilities by ADF plc (ADF.L)
Polaris Inc. (PII)
S.A. Catana Group (ALCAT.PA)
Business: Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

	Sep'24	Dec'24	Mar'25
ST Debt	3,059	2,510	2,338
LT Borrowings	4,740	4,469	4,963
LT Finance Leases	52	47	48
Preferred Equity and Hybrid Capital	- -	- -	- -
Shares Outstanding	137	124	124
Market Capitalization	5,207	3,972	3,228

	Sep'24	Dec'24	Mar'25
Total Current Assets	5,890	4,997	5,647
Accounts Receivable, Net	2,608	2,266	2,600
Cash, Cash Equivalents & STI	2,244	1,590	1,931
Inventories	682	746	712
Total Current Liabilities	4,170	3,557	3,622
Payables & Accruals	932	851	1,106
ST Debt	3,059	2,510	2,338
Deferred Revenue	- -	23	- -

	2012 Y	2013 Y	2014 Y	2015 Y	2016 Y	2017 Y	2018 Y	2019 Y	2020 Y	2021 Y	2022 Y	2023 Y	2024 Y	TTM
Revenue per Share	24.57	26.52	28.8	29.58	33.37	32.83	34.51	34.14	26.47	34.71	38.88	40.99	39.46	37.27
Basic EPS, GAAP	2.75	3.3	3.9	3.71	3.85	3.03	3.21	2.7	0.01	4.23	5.01	4.96	3.46	2.75
Free Cash Flow per Basic Share	3.53	4.39	5.3	5.43	6.54	5.84	7.28	5.53	7.69	6.35	3.71	5.3	8.09	8.58
Dividend per Share	0.62	0.84	1.1	1.23	1.4	1.46	1.48	1.51	0.44	0.6	0.63	0.68	0.69	0.7
Book Value per Share	32.19	35.31	39.12	44.23	7.45	9.36	12.13	13.98	8.4	11.99	16.84	21.79	26.37	27.85
Tangible Book Value per Share	11.13	13.39	13.32	8.81	10.39	10.36	10.34	11.01	10.75	16.15	19.18	22.35	23.52	24.23
Basic Weighted Avg Shares	227	222	216	203	180	172	166	157	153	154	148	142	131	128
Sales/Revenue/Turnover	5,581	5,900	6,229	5,995	5,996	5,647	5,717	5,362	4,054	5,336	5,755	5,836	5,187	4,786
Operating Margin (%)	18.43	19.55	20.57	19.28	17.45	15.62	14.11	10.97	3.45	15.43	15.8	13.35	8.03	6.56
Depreciation Expense	169	167	179	198	210	222	265	233	186	165	152	158	161	161
Net Income, GAAP	624	734	845	752	692	522	531	424	1	650	741	707	455	354
Effective Tax Rate (%)	35.11	34.13	34.19	34.6	32.4	39.6	22.6	24	- -	20.65	20.62	19.82	13.92	15.08
Profit Margin (%)	11.18	12.44	13.56	12.55	11.54	9.24	9.3	7.9	0.03	12.18	12.88	12.11	8.78	7.39
Working Capital	2,548	1,479	1,559	1,231	991	727	887	1,006	1,863	1,207	1,217	1,779	1,439	2,026
LT Debt	4,371	3,417	3,762	4,832	4,667	4,587	4,888	5,169	5,963	4,626	4,484	5,042	4,516	5,011
Total Equity	2,558	3,009	2,909	1,840	1,920	1,844	1,774	1,804	1,723	2,553	2,907	3,252	3,158	3,174
Return on Invested Capital (%)	8.41	9.52	10.08	8.8	8.09	6.05	6.91	4.83	- -	6.48	7.48	6.16	3.49	2.54
Return on Capital (%)	5.24	5.98	6.26	5.1	5.94	6.46	6.1	4.63	- -	7.06	8.43	7.52	4.73	3.62
Return on Common Equity (%)	8.83	9.68	10.35	8.63	13.43	35.39	29.37	20.15	0.07	41.53	34.19	25.26	13.86	10.26

Year	Q1	Q2	Q3	Q4	FY
2023	1,789	1,446	1,549	1,053	5,836
2024	1,730	1,619	1,151	688	5,187
2025	1,329	- -	- -	- -	- -

Year	Q1	Q2	Q3	Q4	FY
2023	2.08	1.24	1.4	0.19	4.96
2024	1.73	1.64	0.92	-0.93	3.46
2025	1.07	- -	- -	- -	- -

Year	Q1	Q2	Q3	Q4	FY
2023	0.17	0.17	0.17	0.17	0.68
2024	0.18	0.17	0.17	0.17	0.69
2025	0.18	- -	- -	- -	- -

Harley-Davidson, Inc.

Growth Rates

(avg. rate of change)

Company Description

Growth Rates

(avg. rate of change)

Capital Structure

Working Capital

Quarterly Revenue

Year

Quarterly Earnings Per Share

Year

Quarterly Dividends Per Share

Year