• OnlyFans CEO confirms the United States generates the majority of the platform's revenue, underscoring its critical role in the company's global strategy.
  • The UK-based creator platform reported $7.22 billion in gross revenue for 2024, with net revenue reaching $1.41 billion and pre-tax profit of $684 million.
  • Growth is moderating, with 2024 revenue increasing 9% compared to 19% in 2023, even as user counts surged to 377.5 million fan accounts.

OnlyFans CEO Keily Blair has revealed that American users account for the majority of the platform's revenue, highlighting the United States' pivotal position in driving the company's financial performance and strategic direction.

The disclosure comes as the London-based content subscription service reported gross revenue of $7.22 billion for 2024, with the company retaining $1.41 billion as net revenue after paying out creators. The platform's heavy reliance on US consumers makes it particularly sensitive to economic conditions and regulatory developments in American markets.

"The US market remains absolutely central to our business model and growth trajectory," Blair stated in recent discussions about the company's geographic revenue distribution. The company did not immediately respond to requests for additional comment on specific US revenue figures.

While overall revenue growth has slowed to 9% in 2024 from 19% the previous year, user metrics show continued expansion. The platform now hosts 4.6 million creator accounts, a 13% increase, while fan accounts jumped 24% to reach 377.5 million. The company maintains its 20% share of creator earnings, with the remaining 80% distributed to content producers.

Industry analysts note that OnlyFans' US dominance reflects broader patterns in the creator economy, where American consumers often lead adoption of direct-to-consumer content platforms. However, this concentration also presents regulatory risks as US lawmakers increasingly scrutinize digital platforms, particularly those hosting adult content.

Efforts to diversify beyond adult content appear to be gaining some traction, with the platform expanding into sports, fitness, and other mainstream verticals. The company's leadership continues to explore global expansion opportunities, though sources indicate the US market will remain the primary revenue driver for the foreseeable future.

*Correction: An earlier version of this article misstated the percentage increase in creator accounts. The correct figure is 13%.