Semrush Holdings Inc. shares surged in premarket trading after reports that Adobe Inc. is in advanced talks to acquire the digital marketing software company for about $1.9 billion.
Sources say negotiations are progressing but not finalized, and both companies have declined to comment. The deal would mark a significant expansion for Adobe into the SEO and digital marketing tools space, complementing its existing marketing and creative cloud offerings.
Analysts noted the price represents a premium to recent trading levels and said the acquisition would require regulatory review. Heavy premarket volume accompanied the price move as investors reacted to the reports.