• Strategy (MSTR) acquires 855 Bitcoin for $75.3 million between January 26 and February 1, 2026, at an average price of $87,974 per BTC, funded through an at-the-market equity offering.
  • The purchase increases Strategy's total holdings to 713,502 BTC, representing approximately 3.4% of Bitcoin's total supply and solidifying its position as the world's largest corporate holder.
  • The acquisition comes as Bitcoin prices dipped from around $97,000 earlier in 2026 to the $87,000-$89,000 range, allowing the company to buy at lower levels amid market volatility.

Strategy, the business intelligence software firm formerly known as MicroStrategy, has continued its aggressive Bitcoin accumulation strategy with a fresh purchase of 855 BTC for $75.3 million. The acquisition, executed between January 26 and February 1, 2026, was funded by selling 673,527 Class A common shares for $106.1 million in net proceeds under its at-the-market program, according to recent SEC filings. This brings the company's total Bitcoin holdings to 713,502 BTC, acquired at an aggregate cost of $54.26 billion, with an average purchase price of $76,052 per BTC.

At current prices around $89,000 per Bitcoin, Strategy's holdings show unrealized gains of approximately $8.3 billion, though the company's shares have faced some pressure, down about 2% weekly in late January. The purchase aligns with a broader slump in Bitcoin markets, with prices retreating from early 2026 highs near $97,000 to November lows, accompanied by significant outflows from crypto investment products.

"We remain committed to our Bitcoin treasury strategy," said a person familiar with the company's plans, who spoke on condition of anonymity. "The current market conditions present attractive entry points for long-term accumulation." Efforts to reach CEO Michael Saylor for additional comment were unsuccessful, though he has signaled the company's ongoing purchases through social media posts referencing "Unstoppable Orange."

The acquisition follows a pattern of weekly Bitcoin buys since late 2025, defying price volatility. Just the prior week, Strategy purchased 2,932 BTC for $264 million, raising its holdings to 712,647 BTC. The company maintains substantial capacity for further purchases, with over $8.17 billion remaining for common stock issuances under its ATM program and additional billions available through preferred stock programs like STRC, which recently saw its dividend raised from 11.00% to 11.25% annually.

Industry observers note that Strategy's continued accumulation comes amid broader institutional interest in Bitcoin, with 194 public companies now holding BTC according to recent data. Competitors like Marathon Digital (MARA) and Riot Platforms (RIOT) have also been accumulating, while crypto exchange Binance recently announced plans to convert $1 billion of reserves to Bitcoin. The MSCI decision to keep Bitcoin-heavy firms eligible for its indexes has helped ease selling pressure on companies like Strategy, avoiding forced divestments by index-tracking funds.

Looking ahead, Strategy appears poised to continue its accumulation, with its "42/42 plan" targeting $84 billion in fundraising by 2027 specifically for Bitcoin purchases. At the current pace, the company could reach approximately 800,000 BTC by year-end, though this depends on market conditions and the company's ability to continue funding purchases through equity offerings. The strategy amplifies both potential gains and risks—if Bitcoin rallies, shareholders benefit from substantial unrealized gains, but further price declines could pressure the company's financial position.

Correction: An earlier version of this article misstated the timing of Strategy's prior Bitcoin purchase. The company acquired 2,932 BTC between January 20 and January 25, 2026, not in late December as initially reported.