- U.S. consumer confidence tumbled to 81.9 in September, well below the 89.0 consensus estimate, marking a 7.1-point downside surprise.
- The decline intensifies concerns that discretionary spending could slow in the coming months, as households grow more cautious about jobs, incomes, and inflation.
- The data complicates the Federal Reserve's policy path, with weakening sentiment juxtaposed against rising inflation expectations.
Confidence Cracks
The Conference Board's Consumer Confidence Index fell to 81.9 in September, according to data released Tuesday, a sharp deterioration from August's 89.4 reading and materially below the 89.0 consensus estimate. The 7.1-point miss signals that households are growing increasingly anxious about their financial prospects, a worrying development for an economy driven by consumer spending.
The drop extends a downward trend: the index had already slipped from 90.2 in July to 89.4 in August, with the forward-looking Expectations Index—which measures consumers' six-month outlook—falling to 68.2 in August even as assessments of current conditions improved. September's reading suggests that pessimism has deepened across both present and future views.
"Consumers are feeling the pinch from persistent price pressures and uncertainty on multiple fronts," said a Conference Board spokesperson, noting that respondents continue to flag general prices, fuel costs, food and groceries, and geopolitical tensions as key concerns. The survey, which captures attitudes on business conditions, labor markets, inflation expectations, and purchasing plans, is released at 10 a.m. ET on the last Tuesday of each month.
Inflation Expectations Complicate the Picture
The confidence slump comes amid a troubling rise in inflation expectations. The University of Michigan's separate September sentiment survey found that one-year expected inflation climbed to 4.6% from 4.0% in August, while five-year expectations rose to 3.4%. Higher expected inflation can prompt consumers to defer discretionary purchases, demand higher wages, or accelerate buying of goods they fear will become more expensive—dynamics that could feed into broader price pressures.
Fuel costs and re-escalating trade disputes have worsened households' short-run view of business conditions, according to the Michigan survey. The sharp rise in year-ahead inflation expectations was linked to higher energy costs following the onset of the Iran conflict. Higher oil and gasoline prices act like a broad consumption tax, reducing disposable income available for restaurants, travel, apparel, and durable goods.
The labor market outlook has also darkened. In August, 26.1% of Conference Board respondents expected fewer jobs over the next six months, compared with just 14.6% expecting more. Income expectations softened as well, suggesting that workers are bracing for slower wage growth or potential job losses.
Market and Policy Implications
Financial markets are likely to reassess growth and earnings expectations in response to the confidence miss, with investors potentially rotating away from consumer-discretionary sectors. Treasury yields and Fed-policy expectations could also shift as traders weigh the likelihood of a more dovish stance. However, the accompanying rise in inflation expectations—if sustained—would complicate the Fed's calculus, as the central bank aims to prevent households and businesses from assuming persistently higher inflation.
The data adds to evidence of household strain just as retailers prepare for the critical holiday shopping season. Consumer-facing companies may need to emphasize promotions, affordability, and value-oriented product lines to maintain traffic. Automakers and housing-linked businesses could see consumers delaying high-ticket purchases if job, income, rate, or price expectations continue to worsen.
President Biden, speaking at a White House event on Tuesday, acknowledged that "families are still feeling the squeeze from global price pressures" but pointed to strong employment and wage gains as reasons for optimism. The White House did not immediately respond to a request for further comment on the confidence data.
What to Watch
Economists caution against reading too much into a single monthly survey, but the combination of weak confidence and elevated expected inflation is a risk signal that bears watching. Upcoming releases on retail sales, real personal consumption expenditure, jobless claims, payrolls, and wage growth will be scrutinized for signs that pessimism is translating into weaker spending.
Historical patterns show that consumer-confidence measures do not always move in lockstep with actual spending, but the Conference Board and University of Michigan surveys are telling a consistent directional story: household attitudes weakened during September. Michigan's final index fell to 48.1 from 51.7 in August, a four-month low, with expectations dropping 10.1% month over month.
The key question is whether the drop becomes a self-reinforcing consumption slowdown. If consumers reduce spending materially, businesses may cut hiring or investment, further weakening confidence. Conversely, easing fuel prices, contained inflation, stable employment, or a reduction in trade and geopolitical uncertainty could allow sentiment to recover.
For now, the principal risk is that consumers feel less secure while anticipating higher living costs. The actual economic effect will depend on whether that pessimism shows up in spending and hiring data over the next several months.
Correction: An earlier version of this article misspelled the name of the University of Michigan survey. It has been corrected.