- Business
- Newell Brands Inc. manufactures and markets a broad portfolio of consumer products across three operating segments: Learning & Development; Home & Commercial; and Outdoor & Recreation. The company offers writing instruments including Sharpie markers, pens, highlighters and pencils, Paper Mate pens and pencils, Prismacolor art supplies, Elmer's glue, DYMO labeling tools, Parker fine writing tools, and EXPO dry erase markers and accessories; baby products such as Graco strollers and gear, NUK, Baby Jogger, and Aprica items focused on quality, comfort and safety; commercial cleaning and facility solutions from Rubbermaid Commercial Products, Mapa, Spontex and Quickie brands; kitchen and home storage including Rubbermaid and Sistema food and beverage containers, FoodSaver vacuum-packaging machines, Ball food preservation products, Calphalon premium cookware, Crockpot slow cookers, Mr. Coffee coffeemakers, and Oster countertop essentials; home fragrance from Yankee Candle, Chesapeake Bay Candle and WoodWick; and outdoor recreation gear from Coleman, Marmot, Contigo reusable water bottles and bubba. Headquartered in Atlanta, Georgia since returning there in 2019 after a brief stint in Hoboken, New Jersey, Newell Brands traces its origins to 1903 when Edgar Newell founded the company in Ogdensburg, New York as a maker of metal curtain rods. The company operates globally with approximately 24,000 employees serving markets in the United States, Canada, Europe, the Middle East and Africa, Asia Pacific, and Latin America through well-known brands delighting consumers in everyday moments. In late 2025, Newell Brands announces a global productivity plan under Project Phoenix to strengthen competitiveness, including a roughly 10% reduction in white-collar headcount affecting 900 jobs, up to $90 million in restructuring charges, accelerated cost savings targeting $260-290 million through organizational simplification, supply chain optimization and e-commerce growth, alongside strategic focuses on brand innovation, market expansion into emerging regions, sustainability initiatives and retail partnerships.