BHG Group AB (publ)
0SOM.L
London Stock Exchange24.96
SEK
-0.44
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BHG Group AB (publ)
0SOM.L
(London Stock Exchange)
Recent
price
24.96
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- BHG Group AB (publ) operates as a leading Nordic-based consumer e-commerce company specializing in home improvement, furniture, and furnishings, offering over 1.7 million products through an ecosystem of online platforms, showrooms, and services including last-mile delivery and installation. The company functions across three segments: Home Improvement, featuring a drop-shipping model for DIY categories such as garden, construction, and renovation products under brands including Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, and Hylte Jakt & Trädgård; Value Home, providing value-oriented furniture and leisure items under brands like Trademax, Chilli, Hemfint, Furniture 1, and Furniturebox; and Premium Living, delivering premium furniture, home furnishings, and interior design products via brands such as Nordic Nest, Svenssons, Sleepo, KitchenTime, and Svenssons i Lammhult. It serves price-conscious to premium customers primarily in Sweden, Finland, Denmark, Norway, Germany, rest of Europe, and select international markets through over 85 online destinations and 70 showrooms, with operations emphasizing category dominance, price matching, low tied-up capital, and scalable technology. Founded in 2006 and headquartered in Malmö, Sweden, the company, formerly Bygghemma Group First AB (publ) until its name change in May 2020, employs around 2,000 people and trades on Nasdaq Stockholm under the ticker BHG. Recent developments include the divestiture of IP-Agency to IPA Holding Oy for EUR 5 million in cash on 1 April 2025, completion of the Hyma Skog & Trädgård share acquisition for SEK 110.4 million in Q3 2025 as part of historical agreements, ongoing consolidation of 25 operating units into seven scalable platforms with six already implemented and further Nordic DIY streamlining underway, expansion initiatives such as the October 2025 opening of Nordic Nest's first physical store in Hamburg, Germany, and a strategic focus on bolt-on acquisitions, AI-driven efficiencies in customer service and marketing, proprietary brand development, and stocked product availability to support double-digit organic growth and profitability improvements, with adjusted EBIT rising 76% year-over-year in Q3 2025.