- Business
- Yoho Group Holdings Limited (2347.HK) operates as a business-to-consumer e-commerce company focused on online-merge-offline (OMO) retail services in Hong Kong, the People's Republic of China, and internationally; it offers a wide range of consumer products including digital entertainment devices, mobile phones, home appliances, kitchen appliances, major appliances such as refrigerators, washing machines, air conditioners and televisions, lifestyle products, computers and peripherals, beauty and personal care devices, makeup, skincare, toys, personal care items, household goods, health and wellness products, mother and baby essentials, supermarket goods, menswear, womenswear, kidswear, pet supplies, wines and spirits, and other categories through its flagship YOHO e-commerce platform, retail stores in Kwun Tong, Cheung Sha Wan and Causeway Bay, self-pickup points, and third-party marketplace integrations; the company also provides offline wholesale and trading of consumer electronics and home appliances, advertising services, concessionaire sales, flash delivery options including same-day and next-day fulfillment, YOHO First paid membership program launched in August 2024 offering exclusive discounts and priority access, and a mobile application launched in May 2025. Founded in 2013 and headquartered at 9A Bamboos Centre, 52 Hung To Road, Kwun Tong, Kowloon, Hong Kong, the company employs approximately 102 people and primarily serves mass-market consumers via its YOHO brand while targeting upscale segments through its premium J SELECT brand, which features curated beauty devices, lifestyle products and gadgets via jselect.com and stores including a new J SELECT Beauty concept store at K11 MUSEA opened in mid-June 2025. In September 2024, Yoho Group Holdings completed its first strategic acquisition since listing by purchasing J SELECT, a premium global lifestyle retailer from Jebsen Group for cash and 1,516,000 new shares at HK$1.00 each representing a 66.67% premium, enhancing its dual-brand strategy, high-margin categories in beauty, health and lifestyle, OMO capabilities, and access to over 600,000 affluent loyalty members for cross-selling synergies; during the fiscal year ended 31 March 2025, it repurchased approximately 5.9 million shares, sustained dividends at HK$0.030 per share, grew registered members to 1,224,000, expanded its marketplace (3P) model to over 100,000 SKUs with 70% from third-party merchants, and advanced cross-border operations positioning Hong Kong as a sourcing hub.