LIPPS Co Ltd is a Japanese company primarily engaged in the planning and sales of men's cosmetics and the operation of hair salon franchises. Its core product portfolio includes men's haircare products such as hair wax—which accounts for over 50% of net sales—styling products including hair oil and hair spray, hair care products like shampoo and hair treatment, as well as skincare and makeup products under the LIPPS BOY brand. The company operates a salon franchise business under the LIPPS hair brand, focusing on men’s hair salons. Founded in 1999 and headquartered in Shibuya, Tokyo, LIPPS targets Generation Z and younger demographics with its beauty products and services. The business structure consists of a product business segment, which makes up approximately 88% of net sales, and a salon franchise segment contributing around 12%, with the latter primarily deriving income from royalties. Key recent developments include the company's listing on the Tokyo Stock Exchange Growth market on June 30, 2025, marking a significant milestone and positioning it for expanded market presence. LIPPS outsources product manufacturing to OEM partners and continues to leverage its salon operations to create trends in men’s beauty, reinforcing its brand presence in Japan’s specialty retail sector. The company maintains a strategic focus on innovation in men’s grooming products while growing its salon franchise footprint domestically.
This comprehensive profile reflects LIPPS Co Ltd’s current operations, product offerings, and latest strategic changes as of late 2025.