Cheerwin Group Limited, founded in 2006 and headquartered in Guangzhou, China, is an investment holding company principally engaged in the manufacturing and trading of household insecticides and repellents, household cleaning products, air care, personal care, pet stores and pet products, and related categories. The company offers a diverse range of products including plastic daily cleaning products, auto accessories, baby products, as well as providing testing, consultation, and marketing services. Its products are marketed under multiple brands such as Vewin, Superb, Babeking, Naughty Buddy, Naughty Mouth, Cyrin, Rikiso, Zhuazhua Cat Planet, and Mele Family. Cheerwin operates predominantly in the People’s Republic of China where it holds leading market positions, ranking first consecutively for 10 years in insecticide and mosquito repellent retail sales and second in both household cleaning and air care categories.
Recent strategic developments highlight Cheerwin Group's focus on product innovation and portfolio optimization, with ongoing upgrades to existing product lines and the introduction of differentiated, high-margin products featuring healthy ingredients to enhance profitability. The company has also expanded its footprint in pet care and personal care segments and continues to strengthen its one-stop platform model for household, pet, and personal care products in China. These operational enhancements reflect Cheerwin’s commitment to expanding its product categories and improving profit margins amid a competitive consumer staples market. Cheerwin is a subsidiary of Cheerwin Global Limited and employs over 1,200 staff members.
Cheerwin’s current product portfolio includes household insecticides and repellents; household cleaning and air care products; personal care items; pet stores and pet products; plastic daily necessities and automotive accessories; and baby care products. The company’s strategic efforts within the last 1-2 years have also involved pushing new product launches alongside marketing and consultation services to support growth. This focus corresponds with the company’s philosophy of providing efficient, convenient, and safe products to consumers to improve daily living for Chinese families.
Geographically, Cheerwin’s operations and sales are concentrated primarily within mainland China, capturing a wide consumer base across household and personal care industries. The company is listed on the Hong Kong Stock Exchange under ticker 6601.HK and maintains its position as one of China’s top five home care companies by revenue and brand diversity.