- Business
- Edita Food Industries Company (S.A.E.) (EFID.CA) manufactures, packages and distributes branded snack food products primarily in Egypt and across the Middle East and North Africa. The company operates through seven segments including cakes, croissants, bakery, rusks, wafers, candy, biscuits and frozen pastries; it produces and sells items such as filled croissants, cakes, pastries, brownies, donuts, cookies, jello, wafers, rusks and frozen baked goods under brands including Molto, HOHOs, Twinkies, TODO, Bake Rolz, Bake Stix, Mimix, Tiger Tail, Oniro, Molto Forni and Freska. Edita also distributes imported sweeteners, olive oils and pasta, and exports its products to more than 20 markets including Iraq, Libya, Morocco and the West Bank through wholesalers, retailers and distribution centers.
Founded in 1996 and headquartered in 6th of October City, Egypt, the company maintains seven ISO-certified production facilities in Egypt, including sites in 10th of Ramadan City and Beni Suef, and an overseas facility in Morocco housing 36 production lines; it employs approximately 7,000 people and serves millions of consumers in the fast-moving consumer goods sector.
In October 2025, Edita signed an EGP 320 million asset purchase agreement with a regional food sector company to acquire two cake production lines, two bakery production lines and related machinery, boosting total production capacity by about 15% in its core cakes and bakery segments. Earlier in January 2025, the company expanded into Iraq by acquiring a 49% stake in Baghdad-based Tuama Jebur Abbas for USD 8 million via capital increase, establishing Edita Iraq with management control, acquisition of an existing factory featuring cake and biscuit lines, and a planned USD 27 million investment over three years to localize production and introduce brands like Molto and Tiger Tail. In November 2024, Edita entered a toll manufacturing agreement in the biscuit sector with Misr Food Additives (MIFAD).