Freshmarket Ltd (TASE: FRSM) owns and operates a chain of neighborhood supermarkets in Israel, offering a wide range of groceries including fresh produce, dairy products, meat, poultry, baked goods, household essentials, and consumer packaged goods through multiple sub-brands such as Makhsanei Mazon, Makhsanei Lahav, Dudu Supermarket, Tip Tov, and Fresh Market; the company serves everyday shoppers with approximately 41 branches averaging 700 square meters each, located primarily in central Israel including Herzliya, Tel Aviv, Petah Tikva, Haifa, and extending to northern and southern regions. Founded in 2002 and headquartered in Herzliya, Freshmarket focuses on the food retail sector, targeting local communities with competitive pricing and convenient store formats. As a subsidiary of Paz Oil Company Ltd since its acquisition in December 2021 for NIS 2.1 billion, the company has integrated into Paz's broader retail operations alongside chains like Super Yuda; earlier expansions included the 2016 purchase of 13 Makhsanei Lahav branches from the Dan cooperative for NIS 100 million and the 2019 acquisition of Super-Dosh Ltd for ILS 140 million, adding further supermarket outlets under the Super Dosh brand.