- Business
- High Co. S.A. (HCO.PA) is a France-based marketing services group that provides consumer engagement chain solutions and innovative marketing technologies to mass-market retailers and consumer goods manufacturers. The company offers brand platform and communication strategy services; social media engagement and media strategy; service design, SMS and push notifications, mobile apps and websites, and loyalty programs; data collection and analysis, targeting and personalization drivers, predictive algorithms, and GDPR-compliant technologies; promotion mechanics, multi-channel distribution, logistics and merchandising, operational management, and coupon clearing; in-store promotion solutions including CashPoint, CashKiosk, Infopoint Shelf Stopper, Shelf Divider, Shelf Tray, Shelf Dispenser, and Tailor-Made products; in-store media such as Vision Kiosk, Totem, Door, Line, Screen, Drive Connect, and Floor; in-store merchandising, remodeling, returns management, data collecting, and sampling via Activ’Action network; and digital solutions for retail and e-commerce through subsidiaries like High Co. Data. High Co. S.A. operates primarily in France, Belgium, and Spain, targeting retailers and brands worldwide with a focus on activation and consulting & in-store media selling divisions. Founded in 1990 and headquartered at 365 Avenue Archimède, Aix-en-Provence, France, the company employs approximately 450 people and holds a Gold rating from EcoVadis for CSR performance. In recent developments, High Co. S.A. completed the sale of its 51% stake in subsidiary High Connexion SAS—a mobile marketing and payment solutions provider—to a group of investors including Albarest Partners and Guillaume Guttin in June 2025, aligning with its strategy to refocus on core activation and in-store media businesses; additionally, the company acquired Sogec and Budgetbox to strengthen its core operations, celebrated its 35th anniversary in 2025, and renewed its EcoVadis Gold medal for the 10th consecutive year with an improved score of 78/100.