- Business
- PT Imago Mulia Persada Tbk (LFLO.JK) is an Indonesia-based company engaged in the retail and wholesale trading of premium branded furniture, fixtures, equipment, and home supplies. The company operates primarily through its flagship brand LAFLO, offering curated collections of Italian and international designer furniture including living room, bedroom, dining, and office pieces; lighting solutions; and accessories such as sofas, beds, tables, chairs, and decorative items from renowned brands like Knoll, Ceccotti Collezioni, Living Divani, Flou, Glas Italia, Luceplan, FontanaArte, Foscarini, Driade, Alessi, Brokis, Astro, Marset, DCW Editions, Ross Gardam, Estiluz, Gabriel Scott, and Lee Broom. It also markets its own Pita brand for Asian-sourced furniture distributed as an affordable channel, with products available through showrooms, online platforms like Laflo.com, and direct sales targeting high-end residential, commercial, and hospitality customers in Indonesia, Southeast Asia, and the Asia Pacific region.
Founded in 1995 and headquartered in Gedung Menara Karya, 28th Floor, Jalan HR Rasuna Said Kav. 1-2 Blok X-5, Jakarta Selatan, Indonesia, the company listed on the Indonesia Stock Exchange in 2014. Its subsidiaries include PT Pragya Tata Asri, focused on retail trade of furniture and home appliances, and PT Imago Global Retail, handling retail of household equipment. The firm serves the luxury home furnishings and interior design industry, emphasizing one-stop solutions for branded FF&E (furniture, fixtures, and equipment).
In recent developments, PT Imago Mulia Persada Tbk reported robust financial performance for the first half of 2025, with net profit rising 44% to Rp10.96 billion amid revenue growth of approximately 49% year-over-year, driven by expanded sales in the premium furniture segment. For the full year 2024, it achieved net profit of Rp15.20 billion on sales of Rp148.13 billion, opting to retain all earnings without dividend payouts to bolster resilience against global uncertainties and support expansion initiatives. The company continues to enhance its online presence and showroom experiences as part of its mission to grow as a leading curated lifestyle distributor in Southeast Asia, with no major acquisitions, partnerships, or reorganizations announced in the past 1-2 years.