Mad Paws Holdings Limited operates as an Australia-based company specializing in pet care services through a comprehensive online pet ecosystem. The company's main products and services include a pet services marketplace that connects pet owners with vetted pet sitters, dog walkers, doggy daycarers, groomers, and trainers across Australia; an e-commerce division offering pet healthcare, prescription medicines, pet food, toys, treats, and specialty items under the brands Dinner Bowl, Waggly, Pet Chemist, and Sash Beds; as well as pet insurance services. Its platform supports over 300,000 active pet owners, aiming to enhance the health, wellness, and lifestyle of pets throughout the pet lifecycle.
Founded in 2014 and headquartered in Sydney, Mad Paws operates mainly in the Australian market, serving pet owners through technology-driven pet sitting and walking services, along with a diverse range of pet products for everyday care and health. The company leverages its community of more than 50,000 registered pet sitters and service providers nationwide.
In recent major developments, Mad Paws entered a significant strategic phase with the proposed acquisition by Rover Group Inc. in 2025, valued at approximately A$62 million. This deal is designed to support Mad Paws' international growth ambitions. As part of this transaction, Mad Paws divested its Pet Chemist business and undertook the closure or deregistration of residual e-commerce operations under the Sash and Waggly brands to streamline the acquisition. The acquisition was subject to regulatory and shareholder approvals and represents a pivotal change in ownership and strategic direction. Additionally, Mad Paws has been recognized for rapid growth and innovation, being ranked highly in Deloitte Tech Fast 50 and The Australian Financial Review Fast 100 lists recently.
Mad Paws Holdings thus combines a technology platform facilitating pet service connections and an expanding e-commerce presence for pet-related goods, supported by a strong community base and recent strategic corporate changes aimed at scaling its business internationally. The company maintains a focus on improving the daily lives of Australian pets through trusted services and health-oriented products.