- Business
- Next 15 Group plc operates as a technology and data-driven growth consultancy headquartered in London, UK, founded in 2000. The company provides specialized consultancy services organized around four key segments: Customer Engagement, Business Transformation, Customer Delivery, and Customer Insight. Its core offerings include market research and data analytics, digital communications, brand strategy and positioning, e-commerce platform development, marketing campaigns, lead generation, shopper marketing, reputation and crisis management, corporate venture building, business model redesign, private equity portfolio optimization, and public market preparation. The group operates through a network of specialist consultancies and agencies including Savanta, Plinc, Activate, The Agent3 Group, Twogether, SMG, M Booth, MHP, Brandwidth, House 337, Archetype, and Mach49 among others, serving clients primarily in the UK, US, and Canada.
Recent major changes include acquisitions completed to expand capabilities and geographic reach, such as the acquisitions by Palladium into the US market and commercial due diligence, and the integration of Williams Commerce in the UK and Rush Performance Marketing in Canada into Brandwidth, enhancing e-commerce and performance marketing services. The group has also focused on a disciplined acquisition strategy emphasizing bolt-on acquisitions to strengthen existing brands and capabilities in high-growth sectors. Additionally, Next 15 has formed strategic partnerships like the one with Planning-inc to enhance CRM operations and has updated its business portfolio through divestments and operational adjustments, including developments with its innovation unit Mach49. It continues to maintain strong financial performance and stable cash flows while actively managing its leverage and strategic investments. These moves reflect Next 15's ongoing commitment to expanding its consultancy and digital marketing service offerings in technology-driven growth sectors across multiple regions.