Kuang Pei San Food Products PCL
POMPUI.BK
Stock Exchange of Thailand0.29
THB
+0.03
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Kuang Pei San Food Products PCL
POMPUI.BK
(Stock Exchange of Thailand)
Recent
price
0.29
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Kuang Pei San Food Products Public Company Limited is a Thailand-based food manufacturer specializing in canned seafood products. The company produces and markets a wide range of canned fish, including mackerels and sardines in tomato sauce; red curry fried mackerels and sardines; fish pastes; fried mackerels with black beans; fried catfish with chili; fried baby clams with chili; crispy squids; crispy baby clams and anchovies; and crispy baby clams in original flavor. These products are sold under the Smiling Fish brand, and the company serves both domestic and international markets across Asia, Europe, the Middle East, Australia, and the United States. Kuang Pei San operates its production facility in Trang province, Thailand. Founded in 1979 and headquartered in Trang, the company is a subsidiary of Kuang Holding Co., Ltd. In recent developments, Kuang Pei San has embarked on a significant product diversification strategy by launching an initial lineup of seven new products that expand beyond traditional canned seafood. These new offerings include Teriyaki Mackerel aimed at children and those preferring non-spicy flavors; Fried Sardines in Sambal Sauce catering to consumers who enjoy intensely spicy food; seasoned cockles targeting hygiene-conscious consumers; as well as Fried Fish with Herbs (Lui Suan style), Mackerel Choo Chee, Dried Tai Pla (fish kidney curry), and Jaew Bong. Additionally, the company has introduced a range of ready-to-eat chicken and egg-based meals such as Green Curry Chicken and Pork and Egg Stew, alongside prepared soup bases in retort pouches. These products are positioned for distribution in various Asian and European retail channels, including convenience stores, with an eye on expanding consumption occasions like snacking, noodle toppings, travel, and camping meals. The company emphasizes health benefits by highlighting preservative-free packaging, high protein content, and reduced sugar and sodium formulas. Kuang Pei San primarily serves the food processing and ready-made meals industry segments, targeting consumers including families, tourists, and Thai restaurants overseas. Despite challenges, including a recent auditor's going concern warning and its delisting from the Stock Exchange of Thailand due to negative shareholder equity, the company continues to leverage its established brand and undergo strategic product innovation to capture broader markets. The company employs approximately 1,137 staff and continues to market its diversified product portfolio under the Pumpui and Smiling Fish brands. Its operations span domestic and international markets in countries such as Brunei, China, Hong Kong, Malaysia, Germany, the United Kingdom, Middle East, Australia, and the United States, maintaining a strong export orientation alongside its domestic base. Kuang Pei San remains headquartered in Trang, Thailand, continuing its over four decades of presence in the canned seafood industry while adapting to evolving consumer preferences through innovative product offerings and strategic market expansions.