- Business
- Rockingdeals Circular Economy Ltd (ROCKINGDCE.NS) operates as a business-to-business (B2B) re-commerce platform specializing in bulk trading of excess inventory, open-box items, re-commerce products, and refurbished goods. The company offers a diverse range of products across categories including small home appliances, apparel, kitchenware and household items, speakers and mobile accessories, large appliances, footwear, electronics, fashion and lifestyle products, baby care, beauty and health items, sports and fitness gear, bags and luggage, musical instruments, laptops and desktops, toys and gifts, lawn and garden equipment, luxury items, gym equipment, home furnishing, stationery, mobile phones and tablets, non-electronics products, food supplements, automobile parts, watches, and gaming consoles; sourced from brands such as Livpure, Whirlpool, Puma, Godrej, Inalsa, Khaitan, Boat, Realme, JBL, Bose, Sony, Nokia, VIVO, MI, OnePlus, and Lenovo. It serves retailers, distributors, and corporations through an extensive distribution network spanning metropolitan areas, Tier I, II, and III cities, remote regions, and northeast India markets, with warehouse facilities exceeding 60,000 square feet in Faridabad and Guwahati. Incorporated on July 29, 2002, as Technix Electronics Private Limited and renamed Rockingdeals Circular Economy Limited in August 2023, the company is headquartered at 12/3 Milestone, Near Sarai Metro Station, Mathura Road, Faridabad, Haryana 121003, India.
In recent developments, Rockingdeals Circular Economy signed a strategic agreement with Amazon in November 2025 to enhance its market presence and distribution capabilities. The company announced plans in early 2025 to invest ₹100 crore over the next 12 months for expansion into Tier II cities and international markets, alongside a proposed preferential issue of equity shares and convertible warrants to fund growth initiatives. It maintains strategic partnerships with e-commerce platforms like Flipkart and Amazon, while promoter holding decreased from 64.11% to 50.95% in the November 2025 quarter amid ongoing fundraising efforts. These moves support projected revenue of ₹400-500 crore by FY27 with PAT margins of 10-15%, emphasizing sustainable procurement in the circular economy sector.