Sri Adhikari Brothers Television Network Limited (SABTN.NS) operates as a media and entertainment company primarily engaged in television content production, broadcasting, and distribution across India. The company produces and airs television serials, movies, and animated content through its channels, including SAB TV (a general entertainment channel featuring comedy and family dramas), TV9 Bharatvarsh (a Hindi news channel covering national and regional news), and MASTH TV (a Marathi entertainment channel); it also offers digital content distribution, film production under the Adhikari Brothers banner, and advertising services targeting urban and rural audiences in India. Founded in 1987 and headquartered in Mumbai, India, SABTN focuses on the Hindi-speaking belt and Marathi markets, with operations spanning content creation studios, satellite broadcasting, and syndication partnerships.
In recent developments, the company underwent a significant corporate restructuring in 2023-2024, including a debt resolution process under the Insolvency and Bankruptcy Code that led to changes in promoter holdings and operational streamlining; it launched new digital initiatives on OTT platforms and expanded news programming on TV9 Bharatvarsh amid rising demand for regional content. SABTN forged strategic alliances with content aggregators for wider digital reach and completed asset monetization deals to bolster liquidity as of late 2024. These moves position the company for growth in the competitive Indian media landscape, emphasizing cost efficiencies and multi-platform delivery.