• Elon Musk claims X is reaching new all-time usage highs almost every week, citing engagement from top tech CEOs.
  • Grok 4.7, xAI's latest model, is expected to launch within 10 days, around September 12.
  • Record claims lack independent verification; company remains private, and regulatory scrutiny persists in Europe.

X at Peak Engagement?

Elon Musk said Thursday that X is hitting record usage “almost every week,” pointing to a flurry of activity from high-profile executives. Meta (META) CEO Mark Zuckerberg, Nvidia (NVDA) CEO Jensen Huang, and Apple (AAPL)’s new chief John Ternus have all joined the platform, boosting its profile. But the claim, made in a post on X, isn't backed by public metrics, as the company stopped sharing user numbers after going private in 2022.

“We’re seeing unprecedented engagement, especially from leaders in tech and finance,” Musk wrote, without offering specifics. Attempts to reach X for comment were unsuccessful.

Grok 4.7 on Deck

Musk also announced that Grok 4.7, the next iteration of xAI’s chatbot, will ship within 10 days—a timeline pointing to September 12. The model is said to have a 2.1-trillion-parameter base, up from 1.5 trillion in Grok 4.6, with supplemental training using SpaceX (SPCX) data. But those figures come from Musk himself, not an official model card or benchmark report, which haven't been released yet.

A rapid release would keep X in the AI spotlight, following the integration of Grok into the platform’s features. The $20 billion Series E raised in January underscores the capital intensity of this race.

Wall Street Watch

Investors are parsing what higher usage could mean for X’s advertising revenue and subscription growth, though the company doesn't disclose financials. Outside estimates suggest ad sales remain below pre-Musk levels, and debt from the $44 billion buyout still weighs. The real test, analysts say, is whether advertisers trust the platform’s safety and measurement.

Meanwhile, regulators are watching. The EU fined X €120 million in December over transparency failures, and an investigation into Grok’s risks is ongoing. Musk’s team has pledged fixes, but compliance remains under scrutiny.

The Bigger Picture

Musk’s strategy ties X’s engagement to Grok’s rollout, creating a flywheel of content and AI. But without independent numbers, the “record” claims are hard to verify. For now, the market is left to guess, with the next concrete milestone being Grok 4.7’s launch—and whether it lives up to the hype.