- Business
- HITEJINRO Co., Ltd. manufactures and sells alcoholic beverages in South Korea and internationally. The company produces soju under brands including Chamisul Classic, Chamisul Fresh, Chamisul Nature, Ilpum Jinro, Jinro Gold, Jinro 24 and flavored variants such as grapefruit, green grape and plum; beer under brands including Hite, Hite Extra Cold, Max, Dry Finish D, Stout, Exfeel S and Terra; whiskey under brands including Kingdom and Cutty Sark; wine; and other products such as makgeolli, sake and bottled spring water under the Seoksu and Puriss brands. HITEJINRO operates through segments comprising Korean distilled spirits, beer, bottled water and others; maintains production facilities in Icheon, Cheongwon and Masan; and conducts business primarily in South Korea with exports to over 80 countries including Japan, the United States, China and Southeast Asia. Founded in 1924 and headquartered in Seoul, the company changed its name from Jinro Ltd. to HITEJINRO Co., Ltd. in 2011 following its acquisition by Hite Brewery in 2006. In recent developments, HITEJINRO broke ground in February 2025 on its first overseas production plant in Vietnam's Thai Binh province with a $100 million investment, targeting completion by 2026 and annual capacity of 5 million cases to support Southeast Asian expansion under its Global Vision 2030 plan aiming for 500 billion won in overseas soju sales by 2030; launched new soju products including Ilpoom Jinro Mild at 16.9% ABV in February 2025 and expanded into high-end U.S. wines with Bethel Heights Vineyard and Shea Wine Cellar in December 2024; and through subsidiary Seoyoung e&t acquired cosmetics ODM firm BNB Korea in 2024 to diversify beyond beverages.