- Business
- Hainan Jingliang Holdings Co., Ltd. is principally engaged in the processing and trading of oils and oilseeds, as well as the production and sale of food products. The company manufactures and markets a wide range of edible oils including soybean oil, corn oil, sunflower seed oil, peanut oil, rapeseed oil, flaxseed oil, olive oil, sesame oil, and related paste products under brands such as Gu Chuan, Lv Bao, Gu Bi, Huo Niao, and Tian Yi. In the food processing segment, it produces and sells snack foods and bakery products including potato chips, cakes, pastries, and bread under brands like Little Prince, MS Dong, Jianqiang de Tudouzai, and Gu Chuan. The company operates primarily in China, with a notable market presence in Northern China for its bakery products and a leading position in the puffed food and potato chips segments.
Founded and headquartered in Haikou, China, Hainan Jingliang Holdings has expanded its operations through strategic acquisitions and partnerships. A significant recent development was the acquisition of a controlling stake in Zhejiang Xiaowangzi Food Co., Ltd. to enhance its footprint in the snack food sector. The company also received funds amounting to approximately CNY 431.9 million from Beijing Grain Group Co., Ltd. to support its business operations and growth initiatives. In 2024, the company extended the timeline of its Jingliang Hainan Yangpu Oil Processing Project to December 2027 to ensure stable execution. Additionally, it has been advancing digital transformation efforts in risk control, financial sharing, human resource sharing, and warehouse management to optimize operational efficiency. Despite market challenges such as oversupply of oils and intense competition in branded packaged oils, Hainan Jingliang continues to focus on innovation and expansion in its core segments.
Hainan Jingliang Holdings operates within the food processing and agricultural products manufacturing industry, targeting primarily the domestic Chinese market with its diverse products ranging from edible oils to leisure foods. The company maintains strategic collaborations and implements technology-driven management to sustain growth. Its portfolio includes notable subsidiaries and aligns with its broader strategy of expanding market share in edible oils and snack foods, supported by its longstanding presence since founding and headquartered in Haikou, China.
This description reflects the company's key products, market focus, recent strategic changes including acquisitions, funding, project extensions, and operational enhancements as of late 2025.