- Business
- BIEM.L.FDLKK Garment Co., Ltd. (002832.SZ) engages in the research, development, design, branding, marketing, and supply chain management of high-end fashion sportswear, with a primary focus on golf apparel and lifestyle clothing; its core products include men's and women's golf apparel in professional golf series and lifestyle leisure series under the BIEM.L.FDLKK (also known as Biyinlefen or Beinle) brand, as well as holiday travel, fashion, and leisure life categories; the company additionally offers apparel under the CARNAVAL DE VENISE brand launched in 2018, and holds global trademark rights to CERRUTI 1881 and KENT & CURWEN brands acquired in 2023. Founded in 2003 and headquartered in Guangzhou, China, specifically at No. 608, Xingye Avenue East, Nancun Town, Panyu District, the company operates chain stores concentrated in malls, golf courses, and airports primarily within China, while exporting to international markets including North America, Europe, and Asia-Pacific. It serves upscale consumers, elite golfers, and fashion-oriented customers through omnichannel presence, including retail and e-commerce, with a workforce of approximately 3,721 to 5,000 employees and annual production capacity exceeding 5 million garments. Recent developments include a 2025 rebranding and visual identity change to Biemlofen, the launch of the 2025 Motion Collection emphasizing comfort, technology, vibrant colors, and eco-friendly features, expansion into the Indian market, a 2023 acquisition of a local boutique brand for $5 million to target younger demographics, and strategic partnerships with tech firms for AI-driven inventory management to cut costs by 20%; the company also continues its long-term role as sponsor and garment supplier to the Chinese National Golf Team since 2013. Listed on the Shenzhen Stock Exchange since 2016, BIEM.L.FDLKK maintains a strong focus on innovation in sustainable fabrics, breathable waterproof materials using technologies like Teijin's polymers, and refined craftsmanship to meet global demand in the apparel manufacturing sector.