- Business
- Playgram Co., Ltd. engages in maintenance, repair, and operations (MRO) services and video content businesses in South Korea and internationally. The company supplies subsidiary materials, maintenance materials, packaging and logistics materials, and research materials through its MRO division, which serves over 150 companies via specialized purchasing, local offices, on-site and emergency delivery systems, and an e-Marketplace featuring e-bidding and reverse auctions; offers Hellolive, a global online live platform providing K-pop star concerts, one-on-one video fan meetings, real-time captions in four languages, automatic chat translation in 14 languages, and services in 169 countries with over one million simultaneous viewers and five million community users; plans, produces, and distributes movies, dramas, broadcast programs, performances, web novels, and webtoons, including investments in projects like the Disney+ series Low Life; provides digital visual effects (VFX) and post-production services for content visualization using computer graphics applicable to film and metaverse industries; develops embedded software including design, implementation, verification, testing, OS bundles, service applications, middleware, digital twin visualization solutions, and industrial automation; and pursues NFT, metaverse, and blockchain initiatives for exchanges, production, and distribution. Playgram Co., Ltd., formerly NK Mulsan Co., Ltd., changed its name in October 2021 to reflect its strategic shift toward content and digital businesses; announced a private placement of up to KRW 5 billion in Series 38 Bearer Non-Guaranteed Private Placement Exchangeable Bonds in February 2024; agreed to acquire a 9.1% stake in Walk House Company for KRW 2.8 billion in February 2023; and acquired production company MOONLIGHT ENT to expand into content production. Founded in 1974 and headquartered at 648 Samseong-ro, Gangnam-gu, Seoul, South Korea, the company operates primarily in the industrials distribution and media sectors, targeting manufacturing sites, global K-pop fandoms, entertainment platforms, and digital content markets.