- Business
- DeNA Co., Ltd. (2432.T) develops and operates a broad range of mobile and online services worldwide, including games; e-commerce platforms; entertainment content distribution such as live streaming communities (Pococha, SHOWROOM, IRIAM), manga apps (Manga Box), and NFT-based services (PICKFIVE card game, NFT collections); healthcare solutions encompassing direct-to-consumer genetic testing (MYCODE), health data management (kencom), cognitive function testing apps and systems (ONSEI, MENKYO, MOGI, SHINRI-ADAS), medical communication tools (Join), and brain image analysis (MRI-TAISEKI); mobility services like car leasing (SOMPO DE NORU), taxi dispatch (GO), and accident reduction support (DRIVE CHART); sports operations through ownership of Yokohama DeNA Baystars baseball team, Kawasaki Brave Thunders basketball team, S.C. SAGAMIHARA soccer team, and DeNA Athletics Elite; and emerging AI-driven offerings including the DeNA AI Readiness Score (DARS) and AI software engineer Devin. The company, founded on March 4, 1999, and headquartered at Shibuya Scramble Square in Tokyo, Japan, serves consumer and enterprise markets primarily in Japan with select global expansions in the U.S., India, and Asia. DeNA operates through segments such as games (Mobage platform, Yahoo! Mobage, AndApp), healthcare (DeSC Healthcare, Allm, DeNA Life Science, Nippontect Systems, DATA HORIZON), sports, and new businesses including strategic investments via Delight Ventures. Recent developments include the establishment of subsidiary DeNA AI Link in 2025 to provide AI consulting and solutions, alongside launching Devin in Japan via strategic partnership with Cognition AI; investment in ff Red & White Venture Fund targeting Central and Eastern Europe for medical business expansion; capital and business alliance with 5X Entertainment in December 2024 for game publishing leveraging Japanese IP; launch of payment service DeNA Pay and DeNA Account Service; establishment of DeSMILE joint venture with GOODSMILE; transfer of Mobaoku shares to Fuji Soft; partnerships with B.LEAGUE for ticketing systems, Yokohama Red Brick Warehouse, and City of Yokohama for urban renewal; expansion of kencom to additional prefectures like Miyagi and Ehime; and the Kawasaki! Arena City Project for an entertainment complex. Subsidiaries and affiliates such as DeNA Creater Link for creator economy, Allm for remote medical support, and investments in ventures like Incubate Fund further diversify its portfolio amid ongoing AI and healthcare innovations.