- Business
- Songcheng Performance Development Co., Ltd Songcheng Performance Development Co., Ltd engages principally in live entertainment performances and tourism services in China. The company produces and stages large-scale cultural shows under the Songcheng and Romance Show Series brands, including titles such as Eternal Love and regional variants like Xi'an Eternal Sorrow; operates theme parks, performance parks, and tourism resorts; offers leisure tourism, hotels, catering, and merchandise; and provides ancillary services encompassing online ticket sales, light-asset exports, tourism planning and design, artistic creation, scenic spot construction, performance brokerage, technology development for entertainment products, cultural exchange activities, and investment management in leisure industries. Founded in 1994 and headquartered in Hangzhou, Zhejiang Province, it primarily serves domestic tourist markets across multiple provinces through over 40 performance venues and maintains operations focused on integrating Chinese cultural storytelling with advanced stage technologies such as 3D effects and augmented reality. In late 2025, Songcheng Performance Development announces plans to acquire 100% equity of Hangzhou Songcheng Industry from controlling shareholder Songcheng Group for RMB 9.63 billion in cash, positioning the target as a wholly-owned subsidiary upon shareholder approval; earlier, Jinyan Songyun Enterprise Management Partnership completes acquisition of a 5.01% stake in the company.