- Business
- VATS Liquor Chain Store Management Joint Stock Co., Ltd. (300755.SZ) operates as a leading chain retailer and distributor of fine wines and spirits in China, offering a comprehensive portfolio of domestic and imported alcoholic beverages including white spirits such as baijiu from brands like Maotai, Wuliangye, Gujinggong, Xi Jiu, Luzhou Laojiao, and Diaoyutai; wines; imported spirits from labels including Romain Nicolas, Lafite, Margaux, Obion, Moutong, Hakuba, Karuizawa, Yamazaki, Hakushu, Bomo, Armagnac, Louis XIII, Hennessy, and Martell Le Cordon Bleu; as well as non-alcoholic options, mixers, beverage accessories, and gift sets through an extensive network of offline stores and an e-commerce platform. Founded in 2005 and headquartered at 5/F, Block CD, Jiahe Guoxin Building in Beijing, the company serves consumers across all major regions of China—East China, Southern China, North China, Central China, South-West China, North-East China, and North-West China—with minimal operations in Taiwan, Hong Kong, Macau, and abroad; it maintains stable partnerships with prominent domestic and international wine producers to ensure authentic sourcing and provides professional selection, authenticity verification, and service-oriented retail experiences under its "boutique, authenticity, service, innovation" philosophy. In recent developments, the company has aggressively expanded its store network by opening 377 new outlets amid challenging market conditions as of November 2025, launched the "Huazhi Mingjiu Library" (VATS Premium Liquor Library) store format with rapid multi-province rollouts including Anhui, Shanghai, Hebei, Hubei, and the Greater Bay Area, received a government subsidy of RMB 21.251 million in September 2025, earned recognition including the "National Quality Inspection Stability Compliance" award during National Quality Month in September 2025 and the "New Consumption Scene Innovator" award in November 2025, and outlined plans surveyed by 45 institutions in 2024 to open 3,000 stores over the next five years while focusing on health-oriented growth strategies and future alcohol trends as articulated by leadership in mid-2025.