- Business
- Applied Co., Ltd. (3020.T) engages primarily in the sale of personal computers, peripherals, and digital products through its chain of Applied specialty stores across Japan. The company operates in three main business segments: the PC and Game segment, which involves the sale of PCs, games, peripherals, and digital goods; provision of PC support services, field services, and contract software development; the Cosmetics and Sundries segment, focused on retailing cosmetics and miscellaneous items; and the Publication and Advertising segment, which includes publishing information magazines, planning books, and offering comprehensive advertising and promotional services for corporate clients. It plans, develops, manufactures, and wholesales private brand PCs and digital products; produces and sells high-performance computing (HPC) systems for research and development; procures products from domestic and overseas manufacturers; handles sales planning and promotion; builds and maintains network systems; provides remote services; and develops AI solutions and custom systems. Founded in 1977 and formally established in 1982, Applied Co., Ltd. maintains its headquarters at 3-3-1 Higashi-Hie, Hakata-ku, Fukuoka City, Japan, with 73 locations nationwide through the Applied Group and 421 full-time employees as of March 2025; it also conducts limited operations in Asia and the United States. Subsidiaries include City Joho Fukuoka Co., Ltd. and Houses Co., Ltd., supporting diversified retail and promotional activities. In recent developments, the company reported consolidated net sales of JPY47.288 billion for the fiscal year ended March 2025, reflecting ongoing expansion in its PC and digital offerings; it hosted the Applied Business Fair 2025 in Fukuoka in August 2025 to propose advanced business solutions; and released first-quarter fiscal 2026 earnings in August 2025 showing improved EPS of JPY147 versus JPY119 the prior year, alongside full-year 2025 EPS of JPY654.