- Business
- Nousouken Corporation (TSE: 3541), operating as Agriculture Research Institute, engages primarily in the farmer's direct sales office business, providing a distribution platform that connects agricultural producers with supermarkets and retailers across Japan. The company operates through core segments including Farmers' Direct Sales, which delivers fresh produce collected at nationwide transshipment terminals to in-store direct sales displays via consignment sales, outright purchase, and wholesale systems; and Direct Wholesale, where it purchases products from producers, brands them, and supplies supermarkets. Its proprietary Nousouken System (farm-direct system) supports producers with cultivation management, sales assistance, shipment tracking, and consumer-facing mobile apps offering product details, producer stories, and recipes, emphasizing traceability, pesticide digital management, and shortest-path logistics for freshness. Founded in October 2007 and headquartered in Wakayama City, Japan, Nousouken maintains collection points, logistics centers, registered producers exceeding thousands, and partnerships with over 1,400 stores primarily in urban areas like Tokyo, Osaka, Nagoya, and expanding internationally in concept. Recent developments include the November 2025 launch of revenue-share sales for "mini hakusai" cabbage in Shizuoka involving producers, distributors, and retailers to promote sustainable agriculture; hosting of Producer Conventions 2025 across Kanto, Kansai, and Chubu regions including a November event in Nagano; strengthened rice collection and sales initiatives for faster, affordable consumer access; partnerships such as with Kubota and House Foods Group for new vegetable brands like "Vegetables You'll Want to Eat Tomorrow Again" and unique-standard produce distribution from Tokyo; record-high monthly distribution value surpassing 1.3 billion yen in its farmhouse direct sales business; and ongoing share repurchase programs alongside new shareholder benefits as of late 2025.[web:function:1][web:function:2]