- Business
- InNature Berhad is a Malaysia-based investment holding company principally engaged in the retailing and distribution of cosmetics and personal care products under The Body Shop brand across Malaysia, Vietnam, Cambodia and Singapore; it also operates in food and beverage services through the Burger & Lobster franchise and is expanding its portfolio with the Natura beauty brand and Yves Rocher management in select markets. The company offers naturally inspired skincare, body care, hair care and make-up products under The Body Shop; distributes these via approximately 115 retail stores in shopping malls, high streets, airports and department stores, as well as e-commerce platforms including its own websites and third-party sites such as Lazada, Shopee and TikTok; and provides Burger & Lobster restaurants featuring wild lobsters and prime cut burgers in Malaysia with plans for further expansion. Founded in 1984 with its first The Body Shop store in Kuala Lumpur and headquartered in Subang Jaya, Selangor, InNature holds franchises for The Body Shop in West Malaysia, Sabah, Labuan, Vietnam and Cambodia since 2009 and 2018 respectively; it became the first certified B Corp public listed company in Southeast Asia in March 2023 and a constituent of FTSE4Good Bursa Malaysia indexes in June 2022. Recent developments include the completion of its acquisition of The Body Shop Singapore Pte Ltd for S$3.16 million (RM10.41 million) in 2025, extending its store network beyond 105 locations and tapping Singapore's high-value digital beauty market; takeover of Yves Rocher management in Vietnam and ongoing negotiations for partnerships in Malaysia and Singapore; entry into a new Franchise Framework Agreement with The Body Shop International; and diversification into food and beverage with Burger & Lobster operations reporting profits surpassing retail in early 2025. InNature Berhad operates as a subsidiary of Etheco Sdn Bhd, targeting sustainability-conscious consumers in Southeast Asia's personal care and dining sectors.