- Business
- Jiangsu King's Luck Brewery Joint-Stock Co., Ltd. (603369.SS) engages primarily in the research, development, production, and sale of baijiu, or Chinese white liquor, alongside ancillary businesses including pre-packaged food production, investment advisory, small loan services, advertising design, internet of things applications, general trade, and tourism. The company offers its core baijiu products under the flagship Guoyuan, Jinshiyuan, and Gaogou brands, with Guoyuan and Jinshiyuan recognized as China Famous Trademarks and Gaogou designated as a Time-Honored Brand of China; these span high-end special A+ (above CNY 300 ex-tax), special A, A, B, C, and D categories sold through dealers, group buying, supermarkets, hotels, and retail channels, primarily targeting consumers in Jiangsu province and expanding into select out-of-province markets. Founded in 1997 and headquartered at No. 1 Jinshiyuan Avenue, Gaogou Town, Lianshui County, Huai'an City, Jiangsu Province, China, the company operates key research platforms such as the Jiangsu Province Liquor Technology Research Institute, Jiangsu Province Postdoctoral Research Workstation, and Jiangsu Province Enterprise Technology Center, with main activities concentrated in China, particularly Jiangsu.
In recent developments, the company marked 2024 milestones including the 80th anniversary of its "party fee factory" origins, 20th anniversary of the Guoyuan brand, and 10th anniversary of its Shanghai Stock Exchange listing, while earning accolades as a National Key Leading Enterprise for Agricultural Industrialization, Asia Quality Excellence Award winner, China Liquor Industry ESG Demonstration Enterprise, and recipient of the 2024 Outstanding Practice Case for Listed Company Board of Directors. It reported 2025 third-quarter revenue of CNY 1.93 billion, down 26.78% year-over-year, with year-to-date revenue at CNY 8.88 billion, down 10.66%, and net profit attributable to shareholders at CNY 320 million for the quarter, down 48.69%, amid industry headwinds prompting a strategic shift toward 100-300 yuan price band products, market share defense in Jiangsu, long-term expansion into 33 prefecture-level out-of-province markets exceeding CNY 20 million in sales value, and 100 additional markets, alongside cautious "fourteenth five-year" revenue planning adjustments and anticipated recovery from Q2 2026. No major acquisitions, funding rounds, or partnerships were announced in 2024-2025, with focus on operational resilience, product structure optimization, and brand influence amid sales declines in high-end segments.