- Business
- PT Buyung Poetra Sembada Tbk (HOKI.JK) is an Indonesia-based company engaged in the processing, manufacturing, and distribution of rice and derivative products; it offers premium rice brands including Topi Koki Setra Ramos, Beras Harum, Slyp Kuning, Long Grain, HOK-1 Hijau, HOK-1 Pink, BPS Setra Ramos, Rumah Limas, Super Belida, HOKAIRI; Daily Meal rice and ready-to-eat products; private label rice for retail channels; as well as corn rice and cassava rice variants produced without artificial preservatives or colors. The company distributes through traditional markets, modern supermarkets, minimarkets, e-commerce platforms, and its WarungKoki.ID network, with packaging from 5kg to 50kg targeting consumer and business-to-business segments across Indonesia. Founded in 2003 and headquartered in Pasar Induk Cipinang, Block K No. 17, East Jakarta, it operates production facilities in Jakarta, West Java, and South Sumatra, and maintains segments in rice sales, power plant rentals via husk systems, and marketable securities trading as a subsidiary of PT Buyung Investama Gemilang. Recent developments include the late-2021 launch of Daily Meal consumer goods through subsidiary PT Hoki Distribusi Niaga (HDN), with 2024 plans to expand distribution networks in West Java, Central Java, and East Java; introduction of healthier corn and cassava rice variants; and publication of its 2024 Sustainability Report in compliance with Financial Services Authority regulations.