- CEO
- Patricia Ayuela de Rueda
- Full Time Employees
- 2,430
- Sector
- Financial Services
- Industry
- Insurance - Property & Casualty
- Address
- Calle de Isaac Newton, 7 Tres Cantos Spain 28760
- IPO Date
- May 4, 2021
- Business
- Línea Directa Aseguradora, S.A. (LDA.MC) provides direct insurance and reinsurance services primarily in Spain and Portugal, specializing in non-life insurance products distributed through telephone and internet channels without intermediaries; its core offerings include motor insurance (car, third-party liability, motorcycle, theft, fire, and corporate fleet policies), home insurance (theft damage, civil liability, fire, and multi-risk coverage), health insurance (comprehensive and specialist products), and other non-life lines such as vehicle inspection, repair, roadside assistance, and claims management services. The company operates under a multi-brand strategy with primary brands Línea Directa for car, motorbike, company fleet, home, and health insurance; Penélope Seguros designed for women; Aprecio specializing in two-wheeled vehicles; and Vivaz Seguros targeting additional customer segments. Founded in 1995 and headquartered in Tres Cantos, Madrid, Spain, it serves over 3.65 million customers with approximately 2,423 employees and focuses on consumer and corporate clients in the Spanish direct insurance market. Recent developments include robust financial growth with net profit reaching €59.7 million through September 2025 (up 46.4%), €43.8 million in the first half of 2025 (up 72.2%), and total policies expanding by over 274,300 in the past 12 months to 3.65 million amid strong premium increases across motor (11.8%), home (7.5%), and health (13.6%) segments; the company also enhanced its digital operations, appointed Leticia Iglesias as Director of External Communication and Sustainability, Luis García San Luis as Director of Technology and Cybersecurity, joined the Princess of Girona Foundation board, and improved its Solvency II ratio to 187.0% in Q1 2025.