- Business
- Medion AG Medion AG (MDN.DE), a German consumer electronics company headquartered in Essen and founded in 1983, designs, assembles and distributes a broad range of PC and multimedia products including computers, notebooks, monitors and gaming systems under the Erazer brand; entertainment electronics such as televisions, audio systems, Internet radios and Bluetooth speakers; communication devices including smartphones and tablets; household appliances like refrigerators, washing machines, kitchen appliances, microwaves and vacuum cleaners; smart home modules; health and fitness equipment; and audio/video accessories. The company also provides digital services encompassing telecommunications offerings like the MEDIONmobile and Aldi Talk prepaid mobile tariffs in partnership with Telefónica Deutschland, ALDImobile in Australia with Aldi, music streaming via Aldi Life Musik powered by Napster, e-book services, photo services, electronic software distribution and cloud gaming in collaboration with Gamestream. Medion operates primarily through large retail chains including Aldi across Europe, the United Kingdom, France, Australia and select Asia-Pacific markets, with subsidiaries in Hong Kong and the United States, producing build-to-order products and discount lines formerly under the Lifetec brand until 2018. As a subsidiary of Lenovo Group Limited Lenovo Group Limited since its majority acquisition in 2011, Medion AG underwent full takeover by Lenovo in 2025, leading to its delisting from the Frankfurt Stock Exchange, a major restructuring and partial spin-off into the newly formed medion GmbH under former majority shareholder and CEO Gerd Brachmann, with Lenovo retaining control over Medion- and Erazer-branded computers, notebooks and gaming devices; additionally, in late 2023 the company introduced a refreshed brand identity with a new logo and closed its webshops in Spain and the Netherlands.