- Business
- Neto Malinda Trading Ltd. is a prominent Israeli entity specializing in the production, acquisition, importation, promotion, and nationwide distribution of an extensive array of kosher food items. The enterprise is recognized as one of the leading food conglomerates within Israel, playing a significant role in the food processing industry. Under its distinguished Tibon Veal brand, the company presents a diverse selection of meat offerings, encompassing various grilled preparations such as hamburgers, kebabs, and steaks, alongside different sausages and skewers. It also provides a range of ground meats, including beef, lamb, veal, turkey, and chicken. Furthermore, cooking-oriented meat products like calf goulash, roasted veal, and specialty cuts such as faux-filet and kishke are available. The brand extends to convenient instant meals, featuring dishes like shawarma and prepared schnitzel, as well as chicken rings. For seafood enthusiasts, the Delidag label offers a comprehensive assortment of fish products, including whole fish, delicate fillets, and various fish steaks, some of which are coated or ready-made. This range also covers general fish products, fish cutlets, and a selection of fish salads, notably herring and ikra. Expanding into baked goods, the Three Bakers brand features frozen pastries such as bourekas, malawach, and jachnun, alongside other ethnic baked goods and pizzas. Beyond manufacturing, the company maintains a presence in the hospitality sector with its El Gaucho brand, which includes a chain of restaurants and provides catering services. Additionally, Neto Malinda Trading Ltd. engages in the packaging and sale of canned tuna and frozen smoked salmon. It handles the import and sale of various finished grocery products, such as canned mushrooms, a variety of fruits and vegetables, and an assortment of sauces. Under the Williger brand, the company imports and distributes staple dry goods like pasta, rice, and granola products. The product portfolio further includes cooking and baking essentials from the Rich's brand, such as cooking and cream bases, whipped cream bases, and coffee creamers, alongside convenient ready-to-eat noodle meals under the Magic brand. The company also distributes fresh fruits and vegetables under the Bikorey Hasade Darom brand and offers specialized kosher products for the ultra-Orthodox community through its Milmit segment, under various sub-brands like Atara and Hidurim. It further manages "near food products" like disposable items under the Palace brand. Neto Malinda Trading Ltd. was initially established in 1992, operating then as Food Hamashbir Ltd., before adopting its current name in September 2003. The company's operations are centrally managed from its headquarters in Kiryat Malachi, Israel.