- Business
- FSN E-Commerce Ventures Limited (Nykaa) operates as India's leading digital platform for beauty, personal care, fashion, wellness and lifestyle products, offering a content-led omni-channel retail experience through its flagship Nykaa brand and subsidiaries. The company provides an extensive portfolio encompassing makeup, skincare, haircare, fragrances, fashion apparel and accessories for women, men and children; luxury and masstige beauty brands including international labels like Estee Lauder, MAC and Bobbi Brown alongside proprietary Nykaa Cosmetics and house brands such as Nykaa Naturals and Kay Beauty; wellness supplements, fitness and health products; and services like content curation, beauty consultations and same-day delivery across more than 900 cities in India. Founded in 2012 and headquartered in Mumbai, it serves a pan-India customer base with operations extending to over 30,000 pin codes, complemented by a growing network of physical stores including Nykaa Luxe, Nykaa On Trend and Nykaa Fashion outlets.
In recent developments, FSN E-Commerce Ventures approved the acquisition of the remaining 40% stake in Nudge Wellness Private Limited for Rs 14.26 lakh in August 2025, making it a wholly-owned subsidiary focused on health and wellness supplements. The company received NCLT approval in May 2025 for the merger of subsidiary Iluminar Media Ltd with Nykaa Fashion Ltd, effective April 1, 2024, streamlining its fashion segment operations. Additionally, Nykaa recorded its largest physical expansion in FY25 by adding 50 new stores, raised $3.4 million in fresh funding in August 2025 to fuel growth initiatives, and reported a 142% year-on-year net profit increase to Rs 23.32 crore in Q1 FY26 with 23% revenue growth to Rs 2,155 crore.