- Business
- Orient Electric Limited manufactures and markets a diverse range of consumer electrical products, including fans, lighting solutions, home appliances, switches, and switchboards. Its product portfolio encompasses ceiling fans, table and wall fans, pedestal fans, industrial fans, and exhaust fans; lighting products such as LED bulbs, tubes, battens, downlighters, and panels; home appliances including air coolers, water heaters, mixer grinders, induction cooktops, irons, and vacuum cleaners; and switches and home electrical accessories like modular switches, wires, cables, and distribution boards. The company operates primarily in India with distribution networks across major cities and exports to select international markets, targeting residential, commercial, and industrial customers. Founded in 2017 and headquartered in Kolkata, India, Orient Electric was spun off from Orient Technologies, a subsidiary of the CK Birla Group, and functions as an independent listed entity on the National Stock Exchange (Ticker: ORIENTELEC.NS).
In recent developments, Orient Electric expanded its manufacturing capabilities with the commissioning of a new greenfield facility in Kolkata in fiscal 2024, enhancing production of fans and lighting products to meet rising domestic demand. The company reported robust revenue growth in fiscal 2025, driven by strong sales in energy-efficient LED lighting and premium appliances, alongside strategic marketing campaigns targeting urban millennials. Additionally, Orient Electric entered a distribution partnership with major e-commerce platforms in late 2024 to bolster online penetration, and launched new product lines including smart fans with IoT connectivity and solar-powered lighting solutions amid India's push for sustainable appliances.