- Business
- Booking Holdings Inc. (Nasdaq: BKNG; Xetra: PCE1.DE) operates as a leading global online travel services provider, offering accommodation reservations through Booking.com; discount travel services including flights, rental cars, vacation packages and cruises via Priceline; accommodation, flight, ground transportation and activities bookings on Agoda; meta-search for travel itineraries and prices with Kayak and associated brands such as Momondo and Cheapflights; car rental reservations through Rentalcars.com; and online restaurant reservations plus management services via OpenTable; as well as travel-related insurance products and advertising to consumers, travel providers and restaurants. The company, founded in 1997 as Priceline.com and renamed Booking Holdings in 2018, is headquartered in Norwalk, Connecticut, and conducts operations in over 200 countries and 40 languages, primarily serving leisure and business travelers through agency and merchant revenue models. In June 2025, Booking Holdings extended its commercial partnership with Etraveli Group for eight years to bolster flight offerings following a failed 2023 acquisition attempt, while advancing AI and machine learning investments projected to yield up to $450 million in annual savings by 2027, expanding its Connected Trip strategy with enhanced flights, ground transport, attractions and loyalty programs like Genius.