Pranda Jewelry Public Company Limited
PDJ.BK
Stock Exchange of Thailand0.98
THB
+0.02
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Pranda Jewelry Public Company Limited
PDJ.BK
(Stock Exchange of Thailand)
Recent
price
0.98
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
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in mil. unless spec.- Similar Companies
- Business
- Pranda Jewelry Public Company Limited manufactures, distributes and retails fine jewelry products including gold and silver jewelry, brass jewelry and fashion costume jewelry under the Prima, Prima Gold, Prima Diamond, Prima Art, Merii and Gemondo brands; it also provides dormitory rental services. The company operates production facilities in Thailand, Vietnam, Indonesia and China with an annual output capacity of approximately 7 million pieces, serving leading fine jewelry brands and retail customers in North America, Europe, Asia and other international markets through department stores, chain stores, websites, television and catalogs. Founded in 1973 and headquartered in Bangkok, Thailand, Pranda Jewelry lists on the Stock Exchange of Thailand under the ticker PDJ.BK since 1990 and holds certifications including Responsible Jewellery Council membership, ISO 9001 and ISO 14001:2015. In recent strategic developments, the company outlines aggressive growth plans for 2024 targeting 5% manufacturing revenue increase to Baht 2,570 million through competitive pricing, process improvements, customer base expansion into diverse markets and a growth mindset corporate culture; it aims for 23% omnichannel distribution revenue growth to Baht 1,260 million via Prima brand initiatives in Thailand targeting younger generations with new store images and expanded networks, Prima Vietnam elevation as a fine jewelry destination with Prima Art standalone stores and authorized retailers in home decorative segments plus corporate gifting, Prima Art India expansion to 2,823 retail branches with 28% early 2024 sales growth through new product lines and key accounts, and Gemondo U.K. optimization of merchandising, website ecosystems and marketplaces. Pranda receives the 2025 National Outstanding Establishment Award for Labour Relations and Welfare for the 14th consecutive year at its Bangkok head office, achieves an Excellent 5-star Corporate Governance Report rating for the ninth consecutive year, and drives sustainability standards in collaboration with the Gem and Jewelry Institute of Thailand while advancing initiatives like Share & Care Corner employee sharing programs and blood donation drives.