- Business
- Prime Focus Limited Prime Focus Limited (PFOCUS.NS) is the world's largest independent integrated media services powerhouse, providing end-to-end creative, technology, production, and post-production solutions to the media and entertainment industry. The company offers visual effects (VFX), animation, stereo 3D conversion, immersive experiences, AI-powered tools including CLEAR and CLEAR AI platforms, cloud-enabled media workflow innovations, production financing, advanced sound stages, equipment rental, digital intermediate, picture post, audio post-production, digital asset management, content restoration, and music production services. It operates through subsidiaries and divisions such as DNEG for VFX and animation, ReDefine for creative services, and Prime Focus Technologies for media tech, serving Hollywood studios, over-the-top providers, broadcasters, advertisers, and production houses with a global workforce exceeding 10,000 professionals across 23 cities in 4 continents, including key hubs in Mumbai, London, Los Angeles, Vancouver, Barcelona, Bengaluru, and Sydney. Founded in 1997 and headquartered in Mumbai, India, Prime Focus Limited lists on the BSE and NSE. Recent developments include the DNEG Group's completion of the acquisition of Prime Focus Technologies in 2024 to expand media tech and distribution capabilities; a $400 million deal with the Government of Maharashtra in May 2025 to develop a global entertainment destination in Mumbai; the restructuring of Prime Focus DI and Advertising under ReDefine Asia in November 2025; board expansions and appointments of new independent director Shalini Govil-Pai, non-executive director Nishant Fadia, and CFO Vikas Rathee in November 2025; production of high-profile projects like Ramayana, CoComelon: The Movie for 2027, and The Angry Birds Movie 3 for 2026; and Emmy and Oscar wins for visual effects on projects including The Penguin and Dune: Part Two.