- Business
- Pandora A/S designs, manufactures, markets and distributes hand-finished modern jewelry made primarily from sterling silver and gold, along with lab-grown diamonds. The company operates through two segments, Core, which focuses on customizable charms, bracelets and carriers emphasizing collectability, and Fuel with More, which offers modern classics such as rings, earrings, necklaces, pendants and lab-grown diamond jewelry; products include brands like Pandora Moments, Pandora MI, Pandora Talisman and Pandora Minis, sold in sterling silver, 14k gold-plated and 14k rose gold-plated finishes. Pandora A/S markets its products globally through approximately 6,700 points of sale in more than 100 countries across six continents, including about 2,700 concept stores, shop-in-shops and online channels, with manufacturing based in Thailand and primary customer segments comprising women seeking personalized self-expression jewelry. Founded in 1982 and headquartered in Copenhagen, Denmark, the company employs over 26,000 people worldwide.
In recent developments, Pandora A/S launched Pandora Talisman and Pandora Minis collections in August 2025 to reinvent its core charm offerings with modern storytelling innovation; the company announced in September 2025 plans for a new distribution center in Anne Arundel County, Maryland, set to open in the first half of 2026 to support US expansion by nearly 80% in distribution capacity. Further strategic moves include establishing an Asia headquarters in Singapore in November 2025 to drive growth in Japan, South Korea and India; acquiring 46 concept stores in Q2 2025, primarily in the US, Italy, Canada and Puerto Rico as part of forward integration; and initiating a DKK 4.0 billion share buyback program in February 2025 through January 2026. Additionally, CEO Alexander Lacik plans to retire in March 2026, with Chief Marketing Officer Berta de Pablos-Barbier succeeding as President and CEO, while the company reported 6% organic revenue growth in Q3 2025 amid robust like-for-like sales in the US and network expansion contributions.