- Business
- RSA Insurance Group Limited (trading as RSA) is a multinational general insurer that provides commercial lines, specialty insurance, and limited personal lines products including property, liability, motor, pet, home, marine, engineering, cargo, business interruption, professional indemnity, renewable energy, construction, and rail insurance; it distributes through brokers, direct channels, and affinity partnerships under brands such as RSA, NIG, Farmweb, More Than, Johnson, 123+, and Trygg-Hansa. Headquartered in London, England, and founded through the 1996 merger of Sun Alliance and Royal Insurance with roots tracing to 1710, the company operates primarily in the United Kingdom, Ireland, Scandinavia, Canada, and continental Europe including France, Belgium, the Netherlands, and Spain, serving over 9 million customers across 28 countries and more than 100 through local partners. A wholly owned indirect subsidiary of Intact Financial Corporation Intact Financial Corporation since its acquisition alongside Tryg A/S in June 2021, RSA completed the £520 million acquisition of Direct Line Insurance Group plc's brokered commercial lines businesses including NIG and Farmweb brands in 2024 with operational transfer in May, policy renewals from June, and new business from July, boosting its UK market share to approximately 7 percent in commercial lines; it exited the UK personal motor market in 2023, sold direct home and pet operations to Admiral Group plc Admiral Group plc in March 2024, and cancelled its entire £125 million 7.375% cumulative irredeemable preference shares (RSAB.L) in July 2024 for £155 million as part of capital optimization, alongside implementing a cloud-based claims solution as the first UK insurer and entering a quota share reinsurance arrangement with Belair Insurance Company Inc. in January 2024. RSA plans to rebrand to Intact Insurance by the end of 2025 while focusing on commercial and specialty lines outperformance, broker expansion, underwriting optimization, and net zero emissions by 2050.