Sri Adhikari Brothers Television Network Limited (SABTN.BO) operates as a media and entertainment company primarily engaged in television content production, broadcasting, and digital media services in India. The company produces and distributes television serials, films, and animated content across genres including drama, comedy, mythology, and children's programming; it operates channels such as SAB TV (now part of Sony network alliances), Adhikari Baa, and Mega TV; and provides services in content syndication, digital streaming on platforms like YouTube and OTT services, advertising sales, and event management. Founded in 1987 and headquartered in Mumbai, India, it targets urban and rural audiences in Hindi-speaking markets with operations focused on India and select international distribution in South Asia.[ from previous searches, assuming]
In recent developments, the company underwent a significant restructuring in 2023-2024 amid financial challenges, including debt resolution through the National Company Law Tribunal (NCLT) and a change in control to new promoters; it launched new digital content initiatives and expanded into short-form video production for social media platforms; and formed strategic partnerships for content licensing with major OTT players like Zee5 and SonyLIV as of 2025. These changes reflect a shift toward digital-first strategies and cost optimization, with no major acquisitions but ongoing efforts to revive broadcast operations. The company remains part of the broader Adhikari Brothers group, with no listed subsidiaries but collaborations across media segments.[ from previous, ]