- CEO
- James Spencer
- Sector
- Communication Services
- Industry
- Broadcasting
- Address
- 17 West Main Street Green River UT United States of America 84525
- IPO Date
- Feb 2, 1995
- Business
- Superhero Scramble, Inc. operates as an obstacle racing organization specializing in the production and management of the SUPERHERO SCRAMBLE, a themed obstacle course race varying in distance from 4 miles to marathon length. The company offers a distinctive racing experience featuring a range of challenging physical obstacles such as climbing walls, rope courses, ice baths, mud slides, and other terrain challenges, catering to extreme athletes and recreational participants alike. The SUPERHERO SCRAMBLE includes event-related products and services such as racing bibs and timer chips, finisher medals, high-quality merchandise including t-shirts, event access passes, digital photography, and additional participant engagement activities like the SCRAMBLE GAMBLE, a cash prize competition that also supports charitable causes. Founded in 2011 and headquartered in Green River, Utah, Superhero Scramble primarily operates within the United States.
In the past 1-2 years, the company has maintained its focus on expanding its event portfolio and participant engagement rather than executing major acquisitions or structural changes. It supports armed forces, veterans, police, and firefighters as part of its community-oriented initiatives. Recent operational highlights include the continuation of multiple race events across various U.S. locations and enhanced marketing of the SCRAMBLE GAMBLE feature, allowing participants to compete for cash prizes with half of entrance fees donated to charity. The company remains privately held and does not report any recent significant strategic partnerships or name changes in this period.
Superhero Scramble primarily serves the sports and entertainment segment of the obstacle course racing (OCR) industry, targeting fitness enthusiasts, military personnel, first responders, and community participants seeking endurance challenges. The firm’s geographic footprint is national within the United States, holding events in diverse terrains to attract a broad demographic of participants seeking obstacle-based physical contests and recreational fitness activities. Superhero Scramble is positioned as a niche event organizer emphasizing community and charitable support alongside athletic competition and entertainment.
This comprehensive scope of obstacle racing products, participant services, and community involvement defines Superhero Scramble’s market proposition and operational focus as of late 2025. The company continues to leverage its established race brand and event structure without public announcements of major acquisitions, partnerships, or fundamental changes since 2023.