SG Company S.p.A. (SGC.MI) is an Italy-based holding company and listed Benefit Company that provides live and digital communication services across B2B, B2C, and below-the-line markets through its subsidiaries; its core offerings include event production and M.I.C.E. via Sinergie and Louder, integrated communication strategies through Klein Russo and MiTH, shopper marketing and brand activation via FMA and Concreta Promotion, sales promotion and digital solutions including contests, prize operations, and incentive programs through Winning, media planning and geomarketing for retail via Geotag, blockchain and Web3 technologies via KNOBS, audio-digital content such as podcasts and audiobooks, corporate relations support, and venture building services; it also maintains internal divisions for marketing, business development, BID, and formats to support group synergies. Founded in 2000 and headquartered in Milan at Piazza Guglielmo Oberdan 2/a, the company operates primarily in Italy with global client reach in the entertainment, communication, and technology sectors, serving corporate clients with a focus on innovation, sustainability, and measurable impact; it holds minority stakes in future growth companies like Kampaay, Pinguando, and Urania. Recent developments include the acquisition of a 51% stake in Winning Srl for approximately EUR 1.14 million completed in September 2025 to bolster sales promotion capabilities, and the earlier purchase of K2 Capital Srl for EUR 21,000 in May 2025; these moves enhance its digital solutions and prize operations portfolio amid ongoing emphasis on sustainability certifications and CO2 reduction initiatives as of December 2024.