- Business
- PT Sreeya Sewu Indonesia Tbk (SIPD.JK) operates as an integrated poultry company in Indonesia, focusing on animal feed production; day-old chick (DOC) breeding and hatchery; broiler and layer commercial farming; contract growing; slaughtering; and processed chicken and frozen food manufacturing. The company produces a range of poultry feeds including broiler, layer, breeder, seed chicken, concentrate, quail, duck, and bird feeds in forms such as mash, pellet, crumble, and expander; live birds and broilers; dressed chicken; and value-added frozen products like chicken nuggets, sausages, and meatballs under brands including Royal, Belfoods, and Uenak. It serves supermarkets, restaurants, cafes, and farmers through widespread distribution, emphasizing biosecurity, Halal Blockchain for transparent slaughtering, and innovations such as Smart Farm technology and pineapple extract-based chicken feed, the first of their kind in Indonesia.
Established in 1985 as PT Betara Darma Ekspor Impor and listed on the Indonesia Stock Exchange in 1996 under the ticker SIPD, the company is headquartered at Sequis Tower, 40th Floor, Jl. Jenderal Sudirman Kav. 71, Jakarta Selatan, Indonesia. PT Sreeya Sewu Indonesia Tbk is a subsidiary of PT Great Giant Pineapple, part of the Gunung Sewu Kencana Group, with ownership exceeding 50%; it holds a 99.99% stake in PT Belfoods Indonesia for frozen food processing and has established PT Transpasifik Niagareksa for trade and distribution. Operations span Java and other regions including Bogor, Tangerang, and Sidoarjo, supported by approximately 1,400-5,000 employees across feedmills, hatcheries, farms, and slaughterhouses.
Recent developments include a name change to PT Sreeya Sewu Indonesia Tbk in September 2021 to align with Gunung Sewu Group synergy; a Limited Public Offering II (PUT II) raising IDR 500 billion in 2023, fully invested as capital in PT Belfoods Indonesia; a 10-for-1 stock split and additional capital without pre-emptive rights to strengthen structure; and a 2024 master franchise partnership via affiliate Jakarta Heritage Rasa Harum with Genesis BBQ for Korean fried chicken expansion, supported by Sreeya's chicken supply. The company reported a net profit turnaround to IDR 3.3 billion in 2024 from prior losses, targeting 3-4% sales growth to around USD 355 million and further profit improvement in 2025 through operational efficiencies.