- Business
- SponsorsOne Brands Inc. develops and operates a proprietary cloud-based social sponsorship platform designed to facilitate direct engagement between commercial brands and social network users in the United States and Canada. Its core technology includes SponsorsCloud, a platform for one-to-one brand-user interaction within social networks, and SponsorCoin, a digital currency-enabled platform that integrates with social channels to execute social media marketing campaigns and facilitate transactions between brands and influencers. The company manufactures and markets spirits and ready-to-drink beverages under the Meet Doc Wylder’s, Smithville, Four Corners, and Riverview brands, as well as hemp smokes under the Primero, Suede, and Reign brands. It provides additional services including sales and marketing support, purchase order financing, influencer community management, and wholesale/retail distribution channel development with a strong focus on CBD wellness, specialty foods, fashion, and beauty retail categories. SponsorsOne has established significant partnerships including a co-packing agreement with Brand Force LLC to scale production of its Doc Wylder’s ready-to-drink spirits on US coasts, and a distribution agreement with Johnson Brothers targeting Southern Nevada markets. The company underwent a rebranding from SponsorsOne Inc. to SponsorsOne Brands Inc. in February 2023 and operates as a subsidiary of Vice Health and Wellness Inc. Headquartered in Uxbridge, Canada, SponsorsOne leverages its integrated technology, product portfolio, and strategic partnerships to drive growth and brand engagement through innovative digital marketing and distribution approaches.