- Business
- Under Armour, Inc. designs, develops, markets and distributes branded performance apparel, footwear and accessories for men, women and youth athletes worldwide; its core offerings include moisture-wicking HeatGear and ColdGear apparel lines, compression garments, training and running gear, basketball and football footwear such as the Curry and Magnetico series, golf shoes including the Phantom line, lifestyle sneakers through collaborations like UNLESS, team uniforms, accessories including bags and hats, and performance sportswear collections such as UA Unstoppable, UA Echo and UA Halo; the company operates in over 140 countries through owned Brand and Factory Houses, wholesale channels, direct-to-consumer platforms and partnerships with retailers and sports organizations.
Founded in 1996 by Kevin Plank and headquartered in Baltimore, Maryland, Under Armour targets recreational, aspiring and professional athletes across segments including training, running, basketball, football, golf, baseball and lifestyle; it maintains subsidiaries and brand extensions like Curry Brand, while emphasizing innovation in sustainable materials such as NEOLAST fibers and regenerative designs.
In recent developments, Under Armour secures a multi-year partnership with the NFL as official footwear and glove provider, expands its wholesale alliance with BSN SPORTS for UA team sports uniforms starting January 2026, acquires UNLESS COLLECTIVE for zero-plastic regenerative fashion and launches collaborative sneakers, parts ways with Stephen Curry to separate the Curry business amid fiscal 2025 restructuring that incurs $147 million in charges as of September 2025, renews university deals including extensions with University of Maryland through 2036 and University of Wisconsin for 10 years, and introduces new products like Velociti Elite running shoes, GLDN CHLD football cleats and FUTR X ELITE basketball footwear.