- Business
- Moiselle International Holdings Limited is an investment holding company engaged in the design, manufacture, wholesale, and retail of women's fashion apparel and accessories. Founded in 1997 and headquartered at Units 1-5, 11th Floor, Kodak House 2, 39 Healthy Street East, North Point, Hong Kong, the company operates primarily in Hong Kong, Mainland China, Macau, and Taiwan, targeting high-end and upper-middle markets through 32 stores and counters as of September 2025. Its core house brands include MOISELLE, offering classic and elegant dresses, blouses, tops, pants, bottoms, knitwear, coats, jackets, and on-trend collections inspired by European fabrics with features like environmental sustainability and antibacterial properties; m.d.m.s., focusing on contemporary everyday chic; and GERMAIN; while it distributes the international brand LANCASTER and operates the concept store M CONZEPT. The company also engages in material sourcing, property holding, and electronic commerce via platforms including its own online channels, OnTheList for flash sales, and alliances with CloudHappy Mall, Tmall, and JD.com in Mainland China. Recent developments include launching the MOISELLE pre-fall 2025 collection under themes "Love Letters to Paris," "Culture Crash," and "Trip to Romanticism"; cross-industry partnerships such as with American Express for customer referrals and incentives in Hong Kong; expanded pop-up promotions at venues like Harbour City and Macau's Sands Shopping Carnival; conversion of an m.d.m.s. store to MOISELLE at New Town Plaza; net addition of stores in Mainland China, including new MOISELLE counters and outlets amid rationalization efforts; KOL marketing collaborations for LANCASTER in November 2025; engagement of a specialized e-commerce management team; attainment of ISO 9001:2015 certification by its Mainland China subsidiary for procurement, manufacturing, logistics, and export; and plans to introduce athleisure as a new eco-friendly product category. Moiselle International Holdings Limited, a subsidiary of Super Result Consultants Limited, listed on the Hong Kong Stock Exchange in February 2002 under ticker 0130.HK, continues to adapt to market shifts by emphasizing younger demographics, social media marketing on platforms like RedNote, and frequent promotional activities.