New Century Group Hong Kong Limited (0234.HK) engages in the production and sale of premium liquors and beverages, with a portfolio encompassing renowned brands such as Moutai, Wuliangye, and Yanghe, alongside distribution of imported wines, spirits, and health products; the company also provides supply chain management services, logistics solutions, and e-commerce platforms for alcohol and consumer goods. Founded in 1991 and headquartered in Hong Kong, it operates primarily in Mainland China, Hong Kong, and Macau, targeting high-end retail consumers, wholesalers, and corporate clients in the premium liquor and beverage sector. Subsidiaries include New Century Liquor Group and various trading arms focused on branded alcohol distribution. In recent developments, the company expanded its product offerings through strategic partnerships with leading Chinese distillers for exclusive distribution rights in 2024; it completed a significant funding round via rights issue in early 2025 to bolster working capital and inventory for high-demand Moutai variants; additionally, New Century Group launched an enhanced digital sales platform in mid-2025, integrating AI-driven inventory management to support cross-border e-commerce growth amid rising demand in Southeast Asia.